The Fitzroy, exclusive and highly anticipated Art Deco jewel of West Chelsea, opens the next chapter
Published Thursday, July 9, 2020 Updated on Friday, August 20, 2021

The Fitzroy, exclusive and highly anticipated Art Deco jewel of West Chelsea, opens the next chapter

Residents move into their homes at Roman and Williams Jazz Age creation

New York, New York (July 9, 2020) — “Buildings breath life when they are lived in,” architect and planner Frank Lloyd Wright famously stated. And so The Fitzroy, the boutique collection of fourteen homes designed by acclaimed firm Roman & Williams, has just welcomed its first residents home.

From the earliest hand-drawn sketches of the green terracotta building adjacent to the High Line, Roman & Williams captured the imagination of New Yorkers and beyond with their bold vision that rejected glass-box modernism in favor of craftsmanship, traditional materials, beauty, and an inherent New York tradition.  The first residents, drawn to the exceptional architecture, the discerning interiors, the vibrant neighborhood and its proximity to the finest schools in Manhattan, began moving in earlier this spring.

Christie’s International Real Estate is proud to introduce the Fitzroy to its global high net worth audience who appreciate not only fine art and collectibles, but built art as well. Meier Estates & Ventures, having joined Christie’s International Real Estate’s New York brokerage earlier this year, has the listing.

Built from the ground up, the Fitzroy brings the Roman & Williams signature touch to the 14 impeccably detailed, elegant two-to four-bedroom homes. The nine remaining units range from US$21,000,000 for the full-floor residence to US$5,925,000. Roman & Williams — internationally acclaimed for integrating the past and future, refinement and rebellion — endeavor to “bring beauty back” in their work. The firm is renowned around the world for its visual splendor as well as sustainability by incorporating ecologically responsible materials into its exteriors and interiors.

The Fitzroy celebrates the human craftsmanship of architecture, once a defining feature of the city’s historic neighborhoods, including Chelsea. Some 5,600 hand-forged terra-cotta blocks (Italian for “baked earth”), glazed in green, adorn Fitzroy’s front façade. The resulting organic aesthetic portrays an ever-changing scene of light and shadow throughout the day and across the seasons. Oversized oak windows with a copper exterior complete the façade design.

"Christie's and the Fitzroy present the perfect collaboration,” said Brian Meier of Christie’s International Real Estate’s New York City brokerage, who is representing the development: “The creativeness, finish, and style of the Fitzroy is like no other in New York City. What Roman & Williams designed here is nothing less than art. It takes a firm like Christie's to truly curate this offering."

The Roman & Williams touch is apparent in the interiors as well with custom, handcrafted kitchens featuring integrated appliances and marble countertops. Homes feature chevron-patterned oak floors, 11-foot ceilings, and master bathrooms with copper soaking tubs, steam showers, slab marble walls and floors, and RW Atlas hardware by Waterworks.

A fitness center with a dry sauna, a wine cellar with secure lockers, a large and separate climate-controlled storage rooms for each home, a children’s art studio and landscaped roof deck with outdoor kitchen, are the building’s prime amenities. The Fitzroy is served by a 24-hour doorman.

The building is located in West Chelsea, notable for its tree-lined streets, art galleries, fashion boutiques, sidewalk cafes and five-star dining. The world-renowned High Line park, built on a historic elevated freight line, is half a block away and on view from all of the units in the Fitzroy.

The neighborhood is also notable for its proximity to some of Manhattan’s finest schools, including New York University and the exclusive Avenues: The World School, for pre-kindergarten through 12th grade, which sits a block away.

The Fitzroy is a collaboration between developers JDS Development Group and Largo.




About Christie’s International Real Estate

Christie’s International Real Estate has successfully marketed high-value real estate around the world for more than 30 years. Through its New York City brokerage and invitation-only Affiliate network spanning 49 countries and territories, Christie’s International Real Estate offers incomparable services to a global clientele at the luxury end of the residential property market. The company has offices in London, New York City, Hong Kong, Moscow, Los Angeles, Chicago, and Palm Beach, and its affiliated brokerages have recorded approximately US$500 billion of real estate transactions over the last five years. (Data as of September 30, 2019.) For additional information, please visit

About Largo

Largo is a private real estate development company specializing in the acquisition, development and construction of luxury multi-family, commercial and mixed-use projects in New York City.

Since its founding in 2009, Largo has successfully developed over 1.5 million square feet of real estate in prime locations in Manhattan and Brooklyn.  A pioneer in the reemergence of the Williamsburg, Largo has developed multiple projects in the neighborhood bringing much needed new residential, office and retail.  Recent notable projects in Manhattan include the American Copper Buildings and The Fitzroy, both known for extremely high design and craftmanship.

Largo is proud to use forward thinking design and the highest quality workmanship in all of its projects and is committed to working with talented collaborators, including world-class architects, designers, consultants and partners to bring these projects from concept to reality.

With every new project, Largo stands on the shoulders of previous projects by expanding on past successes, learning from past mistakes and always innovating for the future. For more details, visit

About JDS Development Group

JDS Development Group is a team of innovators and builders pioneering progressive new forms of large-scale urban development that challenge the status quo of the real estate industry. Founded in 2002 and headquartered in New York, JDS is a national firm focused on acquisition, development, and construction, recognized for its architecturally significant mixed-use projects that respond to each community and push the boundaries of engineering and design. JDS projects include 111 West 57th Street, American Copper Buildings, 9 DeKalb, The Fitzroy, Walker Tower, Monad Terrace and other award-winning collaborations with the world’s top architects and designers. @jdsdevelopmentgroup

About Roman & Williams

Since 2002, Robin Standefer and Stephen Alesch, Principals of the New York-based award-winning firm Roman and Williams Building and Interiors have made a body of work that is an extension of their values, a continuum of longevity meant to live beyond them – like the name of the studio of itself, named for their maternal grandfathers. 

With an indifference to prescribed labels, they are always at the vanguard, and the firm has been awarded several high-profile commissions, including redesigning the British Galleries for The Metropolitan Museum of Art.  Additional projects past and present span the globe in locations from London, Seoul, Paris, Houston, Milan, Reykjavik, to Toyko.  Among them: Ace Hotel New York, The Boom Boom Room, and the Standard Highline, Freehand Hotels, Le Coucou, the Fitzroy, as well as numerous private residences for the like of Ben Stiller and Gwyneth Paltrow.  Their fundamental tenets of trust, beauty, and endurance are the cohesive thread of everything they do. 

Known for their iconic spaces that have become the fabric of treasured moments, Roman and Williams has been honored with prestigious accolades, including the Cooper Hewitt National Design Award for excellence in Interior Design, recognition from Fast Company as two of the Most Creative People in Business, inclusion in the Wall Street Journal Magazine’s 2017 Class of Innovators, Architectural Digest’s annual “AD 100” list six consecutive times since 2012.  In 2018, the firm was heralded as “Visionaries” by the Sir John Soane Museum Foundation.  In their most creative and ambitious project to date, they opened Roman and Williams Guild in 2017.  A modern-day guild of the senses with the best of everything for the home, including original furniture, lighting and accessories designs from Robin & Stephen as well as a highly curated selection of goods from artisans all over the world.



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