The decision to make this transition, Balazs says, is one he’s been considering for a number of years but was accelerated by the pandemic. He points to the fact that his properties are now hosting more long-term guests and that, during the COVID-19 era, travelers—many of whom are wary of mingling with strangers—welcome staying at properties that offer privacy along with a sense of familiarity. By owning a piece of the portfolio, guests will also enjoy services such as private dining, dedicated staff, and the ability to leave their belongings as they come and go.
The solution to some of the challenges hotels face lies in digital innovation. By developing digital platforms, hotels are able to increase guests’ safety while also enhancing their experience. For example, Four Seasons has harnessed the capabilities of its Four Seasons App. The app limits face-to-face interactions, while ensuring that guests still receive the same level of service—albeit via a virtual check-in or a real-time conversation with the concierge.
Focusing on guest wellness, Hyatt has introduced its new Hyatt Together digital platform, which features well-being experiences for the body and mind. Guests and members can access enhanced video content on culinary, physical fitness, and mindfulness themes—whether at home or in the hotel—and, as part of the group’s collaboration with Headspace, in-room meditation is also on offer.
