LUXURY DEFINED: You literally began your real estate career as a teenager and now you lead the #1 luxury sales team in LA. How did you achieve this level of success?
AARON KIRMAN: Ironically, when I started working, I had a hard time keeping any job, even internships. I realized the only way I was going to succeed was to be my own boss.
In my early days as an agent, one thing I did right – without even realizing it – was to develop a niche, and that niche was architecturally significant homes. It started with a floor call from a client who wanted to buy a Richard Neutra design, and over time I became known as the go-to agent for interesting architecture…homes by Neutra, Frank Gehry, Pierre Koenig.
Then, people in the art and fashion world started to take an interest in these homes, and so I became intertwined with that world. And at the same time, these homes started to become very expensive, which introduced me to a new level of clientele. I took that opportunity to brand myself in a different way, and I shifted into Estates.
Ultimately, I’ve always been very focused on meeting the right people, whether it’s entertainment or tech or royal family members from the Gulf states. Today, my database is pretty significant on all fronts.