For centuries, the concept of “luxury” has been often closely tied to that of branding—with resonant names like Fabergé, Tiffany, Rolls-Royce, Hermes, and Rolex coming to mind when a rarefied lifestyle is the order of the day. This concept now also applies to luxury real estate, but it’s a relatively recent (and, some would argue, long overdue) phenomenon. While the notion of a branded luxury residence actually dates back to the 1920s, when Manhattan’s tony Sherry-Netherland hotel offered privately owned apartments overlooking Central Park, the tipping point for this residential innovation would not occur until the 1980s and 1990s. It was during that time that organizations such as Aman in exotic locales such as Phuket, Thailand, and the Four Seasons in metropolitan hubs such as Boston began offering residential options at their properties.
Recently Luxury Defined approached several Christie’s International Real Estate global Affiliates to discuss the importance of the branded-residence concept in each of their respective markets. Those experts participating in this review are:
• Tim Skevington, Managing Partner, Richmont’s Christie’s International Real Estate, Bangkok, Thailand
• Dylan Donovan, Agent, Chestnut Park Real Estate Limited, Toronto, Ontario, Canada
• Greta Gustafson, Director, New Development, LandVest, Boston, Massachusetts
• Alex Peto, Partner, Kensington Luxury Properties, Marrakech, Morocco
• Jackie Johns, Managing Partner, Dubai Premier Estates, Dubai
Additionally, on June 23rd, Jackie Johns and Dubai Premier partner Dinesh Chhatwani, and Tim Skevington joined our New York City brokerage agents Erin Boisson Aries and Nic Bottero for a virtual roundtable discussion about branded residences. The recorded session, which touched on many of the topics below and featured several specific branded residential offerings, may be found here.