Style & Fashion Travel, Food & Drink

Voyager Club’s Sophie Caulcutt Talks Personalized Vacation Styling

If you need help with your next vacation, Voyager Club takes bespoke travel and personalized vacation styling to another level—you won’t even have to pack a suitcase

Sophie Caulcutt, cofounder of Voyager Club, will not only find the perfect villa or penthouse for your vacation, but will ensure that when you do arrive at your destination, you’ll find a closet already filled with clothes from your favorite designers—making you the best-dressed person in town, on the slopes, or at that society wedding on the Côte d’Azur.

Voyager Club Sophie Caulcutt
“I have my father’s entrepreneurial spirit to thank for the Voyager Club,” says its cofounder Sophie Caulcutt. “He is an adventurer in every way, and I have inherited his can-do mentality.” Image: Cat Garcia. Makeup: Rachel Singer Clark

Your background is in design. How did you move from that to starting your own company?
I studied accessory design and created a small collection of made-to-order luxury handbags, made from sustainable fish skins, when I was 19. That experience led to me working in the business side of fashion. My first job was to dress private clients, which helped me develop an eye for analyzing and understanding someone else’s style within seconds of meeting them. I previously worked for luxury brands such as Amanda Wakeley, Marie-Chantal, and Beulah before co-founding Voyager Club in 2018.

Tell us about Voyager Club…
Voyager Club is the first company that combines luxury travel and fashion. We combine hidden-gem hotels and exclusive private properties unavailable anywhere else with a bespoke personalized wardrobe service, My Vacation Stylist, which assembles a vacation collection that is then delivered directly to a client’s home, hotel, villa, or yacht. We take the stress out of what to pack for your vacation, whether you are hitting the slopes, going on safari, or vacationing on Harbour Island [in the Bahamas]. And finally, we also provide a concierge service to create bespoke itineraries, organize staff, book beauty treatments, go personal shopping, and much, much more.

My Vacation Stylist Voyager Club
A stylish vacation on the slopes requires thoughtful planning—Voyager Club’s My Vacation Stylist service takes the stress out of packing by making fashion choices for you.

Tell us more about My Vacation Stylist…
First clients have a consultation with an expert stylist, either face-to-face or over the phone. Then they tell the stylist about their favorite designers and colors, about clothing that’s a no-go, and what they’ll be doing while away. We source pieces from online designer retailer Matches Fashion, and independent brands and jewelers, and then ship our carefully selected edit to the client’s home or vacation accommodation. Our clients arrive to find a closet filled with everything they need for the most immaculately dressed vacation of their lives. And of course they only pay for items they want to keep.

Any unusual requests? Or items you won’t ship?
We’ve had a couple of challenging requests, including a lady who only wore 1940s-inspired outfits from designers such as Emilia Wickstead. She needed a wardrobe for her trip to Mount Fuji in Japan. We also assembled a technical but glamorous collection for a client’s trip to Patagonia and Antarctica. We do try to accommodate most requests, but we won’t ship fragile items or wedding dresses.

What about the travel side of the business?
With our travel service, we take a brief to find out what people are looking for and then create extremely tailored travel experiences. We’ve personally visited 95 percent of these properties, so we know them down to the finest detail. Some clients ask us to source residences that are not readily available to rent, and because we have contacts all over the world, we are able to accommodate them without any trouble. We’ve recently launched a new exclusive membership for our top-tier “Voyagers,” as we call them, giving members more benefits including unlimited travel services, access to our most exclusive properties, and complimentary seasonal vacation styling services.

My Vacation Stylist Voyager Club
The My Vacation Stylist service is available as a stand-alone personal shopping service globally, or as part of an all-in travel planning service encompassing an itinerary, concierge service, and much more.

How has your business developed since you started?
It’s been an incredible journey. We have a strong client base of high-net-worth clients in the United StatesUnited Kingdom, and Europe; we work with royal families, celebrities, CEOs, and busy mums. It doesn’t matter who they are, we always offer the same level of service.

What steps are you taking to run your business sustainably?
We are committed to a sustainable approach to travel by taking fewer flights and spending longer in destinations. We have also launched a partnership with a tree-planting charity. We’ll be planting 10 trees for every trip booked through us, and offer clients the chance to offset their flight emissions too. We also offer a fully sustainable vacation wardrobe where the pieces are from sustainable or ethical brands, and we are constantly trying find more eco-friendly hotels to work with.

Voyager Club My Vacation Stylist
Voyager Club's My Vacation Stylist service will put together a collection of looks to suit different locations and activities, such as a trip to the Caribbean.

What’s next?
We’re working on some high-profile collaborations, and we’ll be launching My Vacation Stylist for men.

What’s the secret to stylish vacation dressing?
Invest in quality pieces and they’ll remain among your favorites for years. My basics are: skiing—base layers and stylish boots for après ski; beach holidays—mid-length dresses, metallic flat sandals, and a cashmere wrap for evenings; yachting—it may not sound glamorous, but pack a waterproof; city breaks—a good seasonal coat. Your packing should be destination-specific: Harbour Island is all about pretty dresses and bare feet, whereas St. Barts is more glitzy, so take a pair of high heels.

Banner image: Cat Garcia